Winky Lux Opens Fully Immersive Experience Store
Luxury color cosmetics brand Winky Lux opens its first Chicago pop-up store, featuring the unique Winky Lux Experience – nine transportive rooms that celebrate wildly unique products and magical beauty moments. The pop-up brings its whimsical products, innovative packaging and luxurious ingredients to the Midwest. The beauty brand prides itself on offering consumers a luxury makeup experience at an affordable price. From hue-driven palettes and silky-smooth lipsticks, to fun capsule collections and partnerships, Winky Lux is providing a new interactive way to buy beauty products.
The Winky Lux Experience gives Chicagoans a chance to dive into a world of color, fantasy and fun and is designed to spark imaginations, create shareable content and foster opportunities to connect with fellow beauty lovers and friends. From dancing your way through a discoinfinity karaoke room, falling down the rabbit hole in an “Alice in Wonderland”styled floral garden, or floating through a hydration station, there are endless opportunities to snap the perfect selfie. Beauty lovers can test and shop Winky Lux’s unique products and exclusive merchandise in the storefront before entering the immersive Instagrammable hotspot.